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“Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pig might ask you for a piece. Oink, oink!”
According to BrandCurve “the brand name and packaging imagery goes against everything one would expect from a chocolate product. Rather than making a chocolate indulgence sound like something fun or special, Fat Pig Chocolate cuts to the chase.”
Oinkganic milk chocolate gets rave reviews from Contagious Magazine and The Chocolate Nerd and all over the blogoshpere.
Maybe this will make more people realize how ridiculous it is to call yourself a fat pig. For eating a bit of chocolate. Or anything else.
Fat Pig Chocolate was designed by NY based creative hotshop The Brooklyn Brothers according to dsd.
According to Alldaybuffet and a recent Adweek article, the Brooklyn Brothers spent a “a year of tasting organic and non-organic chocolates. After consuming countless bites of chocolate, a consensus began to form around a flavor everyone could agree on.”
